Behind the Brand
Meet The Designer
Meet Sharon Kang, the Creative Director and Founder of GISAW London.
Sharon, born into a British Punjabi family grew up inspired by her rich culture, namely the vibrant colours, unique textiles, intricate embroidery, and the idea that design was only limited to the imagination.
Having completed LLB (Hons) Law in 2015, Sharon entered the commercial world of Marketing. Searching for a creative outlet, she found solace in the fashion space where she started cultivating her knowledge of fabrics, design, manufacturing and sourcing through internships and design workshops in both the UK and India.
Using the invaluable experience gained behind the scenes in some of UK's and India’s largest manufacturing units, she identified the need and customer led desire for a new type of occasion wear and so GISAW London was born. A quality centric Occasion Wear brand with a simple manifesto: to provide a truly couture experience at attainable prices.
March 22 saw the launch of her debut collection and fast forward to today, Sharon continues to push the boundaries of Occasion Wear.